Ramakrishnan CN, (pic) partner at Entropia and head of EXR, added: “In the throes of the pandemic we had to consistently reinvent the ways we strategise our communications and more so for an experiential bold brand like Pepsi, we had to push the limits.“We believe the future of brand experiences is fluid and atemporal.”
KUALA LUMPUR: Celebrating the launch of its latest addition to the Pepsi Black family, PepsiCo and Entropia announced their collaboration to bring fans an exciting first for Malaysia – an Augmented Reality (AR) Concert On a Bottle.
It features Malaysian singer and actress, Siti Nordiana Alias (Nana), together with the winners of its #PepsiBoldTalent TikTok challenge.
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