AliExpress reshapes e-shopping behaviour abroad

The logo of AliExpress is seen at Alibaba Expansion office at the Alibaba company's headquarters in Hangzhou, Zhejiang province, China, November 18, 2019. REUTERS/Aly Song

SHANGHAI: As much as e-commerce has become a default choice for people shopping in China, most consumers living in the country may have hardly heard of AliExpress.

However, the online marketplace is the go-to venue for a loyal customer base in Russia, Spain and South-East Asia and a growing number of countries, who aspire for both quality Chinese or local products at reasonable prices and easy delivery.