Boustead's three-pronged strategy to reinvent itself


Boustead group managing director, Datuk Seri Mohammed Shazalli Ramly.

KUALA LUMPUR: Boustead Holdings Bhd has embarked on a three-pronged strategy to strengthen its financial performance by leveraging on technology and digital push and venture into new business opportunities.

It said on Thursday its “Reinventing Boustead” strategy was to maximise value creation by strengthening and improving the performance of the existing core businesses.

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