PETALING JAYA: Advertising is the very essence of how a consumer makes choices in life. It is like a life guide book which helps a consumer make decisions on certain brands or products.
In this day and age where traditional means of advertising has to share its space with social media advertising, digital marketing and other virtual means, curating its content to ensure its information is not misleading presents a new challenge.
Already a subscriber? Log in.
Subscribe or renew your subscriptions to win prizes worth up to RM68,000!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
