With one big rival, Asda Group Ltd, in private equity hands, and a second, Wm Morrison Supermarkets Plc, potentially following suit, Tesco chief executive officer Ken Murphy (pic) suddenly has more freedom to take risks and craft a bold new strategy.
IT’S time for Britain’s largest retailer to start the mother of all price wars. Tesco Plc has the perfect opportunity to slash prices on everything from milk to mushrooms – and lure customers away from competitors.
With one big rival, Asda Group Ltd, in private equity hands, and a second, Wm Morrison Supermarkets Plc, potentially following suit, Tesco chief executive officer Ken Murphy (pic) suddenly has more freedom to take risks and craft a bold new strategy.
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