Reprise Digital group commercial director and head of Sports Marketing Thanendran Thanesvaran said the momentum for sports marketing would remain in Malaysia.
PETALING JAYA: Sports marketing in Malaysia is poised for growth despite uncertainties fuelled by Covid-19, thanks to the strong penetration of the Internet and television viewership.
Last year, the global sports marketing industry took a hit and declined by between 15% and 18% in value which translates to multi-billions of dollars.
Already a subscriber? Log in.
Subscribe or renew your subscriptions to win prizes worth up to RM68,000!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
