BAT Malaysia aims to reduce health impact of its business via newly unveiled sustainability agenda

KUALA LUMPUR: British American Tobacco (Malaysia) Bhd (BAT Malaysia) has unveiled its four-pillar sustainability agenda strategy as part of the journey towards its "A Better Tomorrow" initiatives.

Director of legal and external affairs at BAT Malaysia Nick Booth said the main focus of the strategy is harm reduction, which is to reduce the health impact of its business and offering less risky products to its consumers.