Ford wakes up badly-burnt from its India dream

Ford car assembly in Tamil Nadu, India. - File pic

NEW DELHI: When Ford Motor Co built its first factory in India in the mid-1990s, US carmakers believed they were buying into a boom – the next China.

The economy had been liberalised in 1991, the government was welcoming investors, and the middle class was expected to fuel a consumption frenzy.

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Tags / Keywords: Ford , badly burnt , India , dream , cars ,

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