HKTB executive director Dane Cheng (pic) said in a statement: “Experiential tourism is a rising and inspiring trend, particularly where it blends arts and culture with authentic local life.
KUALA LUMPUR: The Hong Kong Tourism Board (HKTB) has officially launched a promotion on the West Kowloon neighbourhood, after featuring popular promotions such as “Old Town Central” and “Sham Shui Po – Every Bit Local” in the “Hong Kong Neighbourhoods” campaign.
The “West Kowloon” neighbourhood programme highlights the district’s rich heritage and vibrant street life in Yau Ma Tei and Jordan along with its two new world-class museums – M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District (WKCD) – which would open by year-end and poised to become landmarks in art and cultural tourism.
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