AS businesses increasingly take on an omnichannel approach to sales, the fulfilment infrastructure within the country will have to be rapidly modernised to keep up with the complexity of multichannel trade.
According to Intelli-Mark business director Tan Hann Yang, channels which were previously under-utilised by the public such as customer-to-store – where customers return their products – and warehouse-to-alternative pick-up locations are now more readily embraced by consumers and retailers.
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