Tan Kien Eng, chief executive officer, dentsu Malaysia told StarBiz that advertisers need to play a fair role to help sustain the ad ecosystem with fair remuneration on creativity, intellectual property and timely payment to agencies for work or stages of work completed.
PETALING JAYA: With local talents in advertising leaving for greener pastures abroad, it’s time agency leaders say the ad ecosystem on the whole needs to be strengthened to minimise the brain drain.
Tan Kien Eng, chief executive officer, dentsu Malaysia told StarBiz that advertisers need to play a fair role to help sustain the ad ecosystem with fair remuneration on creativity, intellectual property and timely payment to agencies for work or stages of work completed.
Already a subscriber? Log in.
Subscribe or renew your subscriptions to win prizes worth up to RM68,000!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
