The association’s newly elected president Claudian Navin Stanislaus said that the framework will facilitate the measurement of advertisement expenditure (adex) and other relevant measurement metrics.
PETALING JAYA: The Malaysian Advertisers Association (MAA) is working closely with various bodies to launch the much-awaited single video audience measurement framework.
The association’s newly elected president Claudian Navin Stanislaus said that the framework will facilitate the measurement of advertisement expenditure (adex) and other relevant measurement metrics.
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