Audi rides on premium consumer demand

Electric drive: An employee working on an electric car engine. Audi hopes an expansion in its electric vehicle line-up will help maintain demand from more affluent buyers. — AFP

SALZBURG (AUSTRIA): For most buyers waiting as long as a year to get their hands on a new Audi, the rising cost of living isn’t much of a reason to give up on their dream. Consumer demand is holding up, and the main challenge for carmakers continues to be the supply of key components, said Hildegard Wortmann, Audi AG’s chief sales officer since 2019.

She took on a similar role for the wider Volkswagen Group level earlier this year.