The Oyster Perpetual Datejust 31 in Oystersteel and white gold. — Photos: Rolex
LONDON: Consumers driving the biggest boom in mechanical watches in decades are seeking out more expensive timepieces, and from entry-level marques to the most exclusive independents, Swiss manufacturers are happy to oblige.
Take Oris Watches, a brand known for its affordable diving watches. The move to higher quality models has pushed the average selling price from 2,000 Swiss francs (RM9,119) to about 2,400 francs (RM10,943) in three years, according to co-chief executive officer (CEO) Rolf Studer.
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