Starbucks charts expansion plan in China for more market share


BEIJING: Starbucks plans to increase its store numbers by 50% to 9,000 stores by 2025 in China – its second-largest market – as well as double its sales and quadruple its operating income.

This will be achieved through efforts including store expansion, growth in omnichannel engagement and at-home and on-the-go coffee services.

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