New image: A man walks next to a branch of Credit Suisse in Bern, Switzerland. The Swiss lender is looking at renaming its US investment banking operations. — AFP
NEW YORK: Credit Suisse Group AG is considering reviving the First Boston brand name as the Swiss lender seeks ways to boost the fortunes of its beleaguered investment bank, according to people familiar with the matter.
Executives recently floated the idea internally of bringing back the storied First Boston brand, which it retired about 17 years ago, said the people, who asked to not be identified because the matter isn’t public.
Already a subscriber? Log in.
Subscribe or renew your subscriptions to win prizes worth up to RM68,000!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
