UOB refreshes brand to reinforce long-term Asean strategy

UOB deputy chairman and chief executive officer Wee Ee Cheong

KUALA LUMPUR: United Overseas Bank (UOB) has announced its brand refresh in line with its purpose – Building the Future of Asean: For the people and businesses within and connecting with Asean.

As part of the brand revitalisation, UOB also unveiled its refreshed logo and seal mark, new apparel and an integrated regional brand campaign ‘Doing Right By You’ to showcase the bank’s transformation to be future ready for its customers and its people in the new banking era.