Expansion mode: People walk past a Coach store, owned by Tapestry, in Beijing. Baoji will be Tapestry’s second foray into a fourth-tier city after it opened a Coach store two years ago in Daqing. — Reuters
BAOJI, an industrial city in northwest China with a population of three million, doesn’t conform to most people’s idea of a luxury goods market. Sometime soon, however, it will be home to a store for American brand Coach.
The store is one of 30 in China that Coach parent Tapestry Inc is looking to open in the coming 12 months, the company’s Asia-Pacific president Yann Bozec told Reuters.
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