Ad industry sees promise in unity government

Mediabrands Malaysia chief executive officer Bala Pomaleh

PETALING JAYA: The advertising industry is expected to hold up and see positive growth in 2023 amid headwinds, thanks to the formation of the new unity government which is anticipated to spur more foreign investments into the country.

As the industry is closely linked to the resiliency of the economy, agency leaders and analysts said a positive economic growth on the whole would bode well for the advertising landscape.