LONDON: When Qatar was drawn out of the envelope as a future host of the World Cup back in 2010, it was doubtful the majority of football fans would have been able to find it on a map.
A dozen years, US$300bil (RM1.3 trillion) and a raft of controversy later, one of the most expensive marketing campaigns in history will culminate with the tiny Gulf state hosting a final on Sunday between Argentina and France that’s expected to be watched by half the planet.
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