Senheng banks on digital operations for expansion


Senheng New Retail Bhd executive chairman Lim Kim Heng

Senheng New Retail Bhd is this year’s second-largest initial public offering (IPO) on Bursa Malaysia after Farm Fresh Bhd.

However, after listing at RM1.07 per share which was pegged to a price earnings (PE) multiple of 28 times, the stock has failed to perform, closing on Friday at a mere 62 sen.

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