KUALA LUMPUR: Bandar Utama City Centre Sdn Bhd (BUCC) has partnered with AmBank Group to enhance Bandar Utama’s cashless city initiatives powered by AmBank’s suite of digital solutions.
In a joint statement, it said cashless and contactless payments are now enabled within Bandar Utama via BUCC’s Apos A8 Unified Payment Terminals at 1 Utama Shopping Centre and other locations like Centrepoint, Avante Hotel and The Club at Bukit Utama.
AmBank group chief executive officer Datuk Sulaiman Mohd Tahir said: “This partnership aligns with AmBank’s vision to be a key partner in fostering societal digital transformation through innovative and convenient financial solutions. It is timely as we forecast a higher footfall at shopping malls, particularly during the festivities period.”
He noted that the country’s retail sales growth continued to rise to a crescendo amidst economic recovery from the Covid-19 pandemic.
“In parallel, we observe a shift in consumer behaviour, coupled with the acceleration in digital adoption in the retail sector. This further strengthens the need for synergy between banks and the retail sector to boost customer engagement,” Sulaiman said.
1 Utama Shopping Centre director Tan Sri Teo Chiang Kok said this single integrated payment platform allows 1 Utama tenants, for example, to reconcile and track credit card payments with an all-in-one report together with our existing ONECARD transactions.
“This comprehensive holistic insight of shoppers’ payment behavior is useful for our tenants to customise their marketing approach for targeted promotions and campaigns.”
“It is imperative that we stay relevant to changing trends and demographics to consistently grow and expand our omnichannel marketing. We have upgraded 1 Utama’s mobile app into a SuperApp in March 2022 as consumers are demanding mobile-first experiences that are powerful and easy to use. We are happy to see the increase of app usage especially for our 1PAY E-wallet thanks to the convenience of our fully integrated cashless digital payment system and wide array of services and exciting features in our SuperApp,” Teo said.
