In the past few years, co-branded luosifen jointly produced by schools and enterprises has sprung up. Manufacturers have been relying on the resources and cultural intellectual property power of the schools, and colleges have expanded their influence with the promotion of luosifen, which has become a big hit. — China Daily
BEIJING: Luosifen, pungent rice noodles containing pickled bamboo shoots and river snails, is a dish that has become increasingly popular among young consumers looking for tasty and quickly prepared meals.
It is also a dish that takes its inspiration from the Guangxi Zhuang autonomous region and has created a culinary boom benefiting the region’s companies and its people.
With sales of the easy-to-make noodle dish starting to rise, a lot more cooperation between colleges and enterprises in producing and marketing the product is taking place in the region.
In the past few years, co-branded luosifen jointly produced by schools and enterprises has sprung up. Manufacturers have been relying on the resources and cultural intellectual property power of the schools, and colleges have expanded their influence with the promotion of luosifen, which has become a big hit.
Guangxi University of Science and Technology and Guangxi Hugui Food Group Co Ltd collaborated on the research and development of a new variety of luosifen, and the packaged product was released in November.
The school has been responsible for research and development on the taste of the soup and control over product quality. The product has been popular with a large number of students.
Packaged luosifen, introduced in 2014 in China, has gained wide acceptance among consumers. Easily prepared meals have emerged as a rapidly growing business due to the Covid-19 pandemic.
From January to October 2022, sales revenue for the whole industrial chain of luosifen in Liuzhou, Guangxi, reached 48.37 billion yuan (RM31bil), up 16.48% year-on-year, according to Liuzhou’s business bureau.
Liuzhou luosifen manufacturers have also expanded sales in overseas markets. The product was first exported in 2016, and now it has been exported to more than 20 countries and regions. — China Daily/ANN
