Visitors look at the intelligent cleaning robot KIRA B65 Classic by German enterprise Karcher at the third China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 13, 2023. (Xinhua/Yang Guanyu)
HAIKOU: German cleaning company Karcher, a first-time exhibitor at the China International Consumer Products Expo (CICPE), is ready to seize huge opportunities in the Chinese consumer market by satisfying diversified consumer demands.
“We paid close attention to the expo in the past two years.
“The success of the event has shown China’s determination and confidence in opening up to the world and great consumption potential in the Chinese market,” Tang Xiaodong, head of Karcher China, told Xinhua during the third CICPE held in Haikou, capital city of south China’s Hainan Province.
With high expectations for this year’s expo, the company expects to enhance brand awareness, cooperate with more business partners and gain a better insight into Chinese consumers.
As one of the global-leading companies in cleaning, Karcher has offered over 3,000 products to enterprises and families around the world in various fields such as home and garden cleaning, company and hotel cleaning, and environmental protection.
“Driven by consumption upgrade and the emergence of new business forms in consumption, Chinese consumers have put forward higher requirements in housing environment and home cleaning,” Tang said, noting a growing demand for deep cleaning and green, safe and pollution-free life.
To meet the needs of families, the company has launched a multi-functional household steam cleaner at this year’s expo and a foldable outdoor cleaner targeting young people who love outdoor activities such as camping, jogging and cycling.
“It is easy for people to take it out and use it to wash cars, tents, bicycles and toys as needed,” said Zheng Qian, head of products of Karcher China, highlighting the design of the foldable bucket, which can be filled with eight liters of water.
“We would like to develop new products tailored for niche markets in China with sufficient opportunities,” Zheng said, noting that the company is developing a lightweight vacuum cleaner which is more friendly to female and senior citizen users. — Xinhua
