Foreign OTAs dominate Vietnam’s lucrative online travel market

HANOI: Foreign businesses dominated the online travel agency channel in Vietnam, according to The Outbox Company’s Most Loved Ranking, which surveyed Vietnamese travellers’ preferences and awareness in the first quarter of 2023 (1Q23).

The top online travel agents (OTAs) in 1Q23 are international brands in the travel sector, such as Traveloka, Booking.com, Agoda, Expedia and Trip.com.

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