UOB Malaysia managing director and country head of personal financial services Ronnie Lim
KUALA LUMPUR: United Overseas Bank (Malaysia) Bhd (UOB Malaysia) has launched its refreshed mobile banking app, UOB TMRW.
The bank said the all-in-one app, powered by leading technologies including data analytics, artificial intelligence (AI) and machine learning models, underscored its commitment to providing customers with a simpler, smarter and more personalised banking experience.
“While mobile apps are the most frequently used platform for banking services in the country, Malaysians also place higher trust in digital transactions performed on mobile apps compared to other forms of service delivery channels post-pandemic,” managing director and country head of personal financial services Ronnie Lim said in a statement.
“Riding on this trend and our focus on customer-centricity, UOB continuously enhances our digital capabilities and taps on economies of scale to accelerate innovation, especially in the areas of hyper-personalised digital banking experience and speed-to-market,” he added.
“At UOB, we are committed to understand and serve the unique needs of each customer and this is achieved through a combination of data and relationship-led insights.
“Through UOB TMRW, the bank offers insights and solutions that are closely aligned to customer needs in a manner that engages them and better anticipates their life goals,” Lim said.
The UOB TMRW app is built around the customer and comes with innovative and multidimensional capabilities in investments, payments and rewards that serves each customer’s unique needs and preferences.
Through the app, customers can get an overview of their investment portfolios, including information such as mark-to-market values and real-time performances, so they can manage their wealth conveniently on the go.
Following the completion of UOB’s acquisition of Citigroup’s consumer banking business in Malaysia in November 2022, the integration of IT systems into a single platform is currently underway, UOB Malaysia said.
Former Citigroup customers can look forward to accessing services and solutions offered by UOB TMRW once the integration is completed by the third quarter of this year.
UOB Malaysia’s mobile banking app, UOB Mighty, will automatically be updated to UOB TMRW from this month onwards for all existing users.
