Eileen Ooi
KUALA LUMPUR: The digital industry is gearing up for d Conference and d Awards 2023, which will be held on June 22 and 23 at Nexus, Bangsar South, where the community will decode emerging digital trends and shape the future of digital economy together.
The organiser, Malaysian Digital Association (MDA), has planned an action-packed programme for the one-and-a-half-day d Conference, in which industry experts have been enlisted to share their valuable insights on digital marketing, technology and data.
“The objective of the conference is to bring together the best people from all subsets of the digital economy in a journey to discover and expand their proficiency in pushing forward the e-economy of Malaysia
“What’s more, d Conference is HRD Corp claimable, a perfect opportunity for industry players to network, exchange ideas and learn from each other,” said MDA president Eileen Ooi in a statement.
Minister of Communications and Digital Fahmi Fadzil would grace the opening ceremony of the event and deliver an opening address, followed by a speech by Malaysia Digital Economy Corporation (MDEC) CEO Mahadhir Aziz.
The solid line-up at d Conference features 20 speakers in over 18 sessions. Among others, BytePlus’ head of South-East Asia Kenny Tan is scheduled to share about Next-Level Customer Engagement Beyond the Screen, while OMG Malaysia’s head of Annalect, Daler Kendzhaev would present the Digital Outlook for 2023 and 2024.
Other not-to-be-missed topics at d Conference include Driving Growth Through Digital Knowledge, which would be elaborated by TalentCorp Group's Mynext Operations acting head, Dr Madhavan Balan Nair, as well as Managing and Activating Customer Data in an Omnichannel World, to be covered by Antsomi co-founder and CEO Serm Teck Choon.
Conference-goers can also look forward to panels examining issues pertinent to digital marketers and practitioners.
The panel on “Cookieless World - Are Publishers Stepping Up with Their Identity Strategy” features REV Media Group chief operating officer, Nicholas Sagau, Media Chinese International Ltd
Group chief operating officer (content and strategy) Tan Lee Chin, Astro Media Solutions chief strategy and planning officer Kristine Ong, Nu Ideaktiv Sdn Bhd CEO Syamil Fahim Mohamed Fahim. It would be moderated by Serm.
Moderated by MGID Business Development director Norshiha Tahir, "Digital Ecosystem – Long-Term Brand Value” consists of mSIX head of agency Sai Phaik Cheng, Astro Radio CEO Kenny Ong, Grey Singapore & Malaysia CEO Irene Wong.
Dentsu Malaysia head of Biddable Strategy Prabhat Taneja, Omnicom Media Group head of performance, Winnie Pang, Xaxis Engagement director Reeve Liew and Mediabrands chief digital officer Cindy Eliza Vaz would join forces in a panel discussion on “How are We Addressing Digital Advertising Fraud”, which would be moderated by Astro chief sales marketing officer, Tai Kam Leong.
“The panels are made up of some of the brightest minds and strategic decision makers in the respective industries.
“There will be a dynamic exchange of viewpoints on not just how to acquire a bigger slice of the digital pie, but also make the pie bigger for all to thrive,” Tan Lee Chin, who is also MDA d Conference and d Awards 2023 organising chairperson said.
On the evening of June 23, d Awards will honour outstanding digital campaigns and witness the birth of the Digital Person of the Year and Rising Star. The crown jewel – Grand Prix – will be awarded to the highest-scoring gold winning entry from the campaign categories, while the agency or digital service provider with the highest accumulated points from the awards it wins will be bestowed the title of Digital Impact of the Year.
“We have all witnessed a rapid digitalisation in the past few years, and d Conference and d Awards, themed ‘Emergence’, will give us an opportunity to reflect on our digital transformation, explore new possibilities and scale new digital heights collectively,” says MDA d Conference and d Awards deputy-chairperson Yee Wing-Tak.
d Conference and d Awards 2023 is made possible by its platinum sponsor BytePlus and gold sponsor Media Prima OMNiA. The event’s strategic partners are MDEC, 4As, Malaysian Advertisers Association (MAA), Internet Alliance Malaysia and Persatuan Industri Komputer Dan Multimedia Malaysia (PIKOM).
Established in 2009, the MDA focuses primarily on growing the digital advertising pie and delivering a single standard currency of measurement of Malaysian Internet traffic.
