Firms not renewing Asahi distribution

PETALING JAYA: Carlsberg Brewery Malaysia Bhd (CBMB) and Asahi Group Holdings Ltd have mutually agreed not to renew the exclusive distribution of the Asahi brand or trademark in Malaysia, which expires on Dec 31, 2023.

In a statement, CBMB managing director Stefano Clini said the group will continue to drive its premiumisation strategy.

“We are in the midst of exploring opportunities to expand our premium portfolio to deliver the best drinking experience to our Malaysian consumers.”