The landmark development is located within Putra Heights Sentral, Sime Darby Property’s first Transit Oriented Development.
KUALA LUMPUR: Sime Darby Property Bhd
jas launched the Servis Apartmen Mampu Milik (SAMM) homes at Serasi Residences in the Putra Heights township.
“Replicating the earlier outstanding reception of Tower One Open Market units, the SAMM homes were unveiled at a first-of-its-kind open day event jointly organised with Lembaga Perumahan dan Hartanah Selangor (LPHS) at the Putra Heights Sales Gallery, which saw over 500 attendees,” the developer said in a statement.
It said the open day offered first-time homebuyers a comprehensive service that expedited their approval process and guaranteed a seamless experience throughout their home-buying journey, including document checking, eligibility verification, loan consulting and sale and purchase agreement signing.
A balloting process was set up for those who met the eligibility criteria, enabling them to promptly secure their new homes, it added.
Sime Darby Property said a total of 188 SAMM units were booked visits in-house online booking system (OBS), marking the successful first digital mass balloting by the property developer.
The close collaboration with LPHS also proved to be beneficial as it facilitated the instant approvals of the SAMM units for 70 walk-in customers. Additionally, 103 Open Market units from Tower 1 were booked during the open day, further cementing the appeal of Serasi Residences.
Serasi Residences is a collection of freehold service apartments comprising 1,428 units. The 550 sq ft SAMM homes are sold at a controlled fixed price of RM250,000, set by LPHS.
Chief marketing and sales officer Datuk Lai Shu Wei said: “We aim to
bridge the homeownership gap among the middle-income consumers by offering affordable housing in prime locations and attractive price points. We believe that this initiative complements the rapid evolution of townships and the expanding public transportation systems in the Klang Valley.”
