Participating businesses will organise promotional activities with attractive discounts. — Viet Nam News
HO CHI MINH CITY: Ho Chi Minh City is carrying out its “shopping season” promotion programme until Sept 15.
Participating businesses will be able to organise many promotional activities with attractive discounts, which can be up to 100% of the value of goods.
Ho Chi Minh City is running the “shopping season” during the span of three months (as opposed to only one month like in previous years), divided into several phases.
According to Nguyen Khac Hieu from the Import-Export unit of the Ho Chi Minh City Department of Industry and Trade, the extension of the annual promotion programme aims to boost sales and support enterprises during difficult times.
Several highlights of the programme include a cashless payment month, water tourism festivals and super sales for fashion, cosmetics and jewellery products.
New tourism products will be built with the participation of tour operators, hotels, restaurants, distribution systems and non-cash payment units with the goal of promoting the programme.
For example, tourism agencies can build summer travel programmes for students and their parents, who will be offered a discount voucher when shopping cashless at certain malls.
Total retail sales of consumer goods and services nationwide in the first five months of this year increased by 12.6% over the same period last year, according to the general statistics office.
This is a positive increase, but the 3.9% increase in the deflation index has caused the growth rate at constant prices to reach only 8.3%, equal to the growth rate of 2018. — Viet Nam News/ANN
