KUALA LUMPUR: The logo representations for OCBC Malaysia’s entities – OCBC Bank (M) Bhd and OCBC Al-Amin Bank Bhd – have been refreshed as part of an OCBC Group-wide exercise to unify the brand across its core markets.
The move solidifies the OCBC Group’s “One Group” approach to capitalise on the sizeable Asean-Greater China opportunity.
With this sharpened Asean-Greater China focus, Singapore-based OCBC Group expects to accelerate its growth and deliver S$3bil (RM10.37bil) in incremental revenue by 2025, which is on top of its current growth trajectory.
The OCBC logo was last refreshed in 1998. While being modernised, the logo retains the classic Chinese sailing ship which is iconic to the OCBC brand. It expresses OCBC’s founding fathers’ entrepreneurial spirit as they ventured into Asean to build homes and businesses that have benefited generations.
This iconic symbol has been featured in every iteration of the logo since the bank was founded in 1932.
In tandem with the refreshed logo, a new tagline has been launched: “For now, and beyond”.
The new tagline reflects OCBC’s DNA of always taking a long-term view in all its dealings and investments, and its commitment not just to the present but also to the future with long lasting impact for a better world.
This unified brand demonstrates OCBC’s commitment to leveraging the combined strength of its comprehensive network, as well as its “One Group” capabilities in banking, wealth management and insurance, to support the increasingly cross-border aspirations and growth of businesses and individuals.
“The flow business between Asean and Greater China is not new to us. We recognise its potential. Over the years, we have built a strong franchise and put ourselves in a very good position to capture these flows,” said OCBC Group chief executive officer Helen Wong.
“The effects of China’s reopening post-pandemic, the rise of Asean for the China plus one strategy and other geopolitical factors have amplified this potential.
“The unified brand that we have unveiled is yet another strategic move. It solidifies our One Group approach, one of eight core pillars of our corporate strategy that was refreshed in 2022.
“It also furthers our commitment to customers: that when they bank with us, they have the collective strength of OCBC Group supporting them seamlessly across markets.
“With this One Group approach, our comprehensive Asean-Greater China franchise and twin hub proposition of Singapore and Hong Kong becomes even more compelling.
“In Asean, OCBC services the top seven markets using locally incorporated banking and insurance subsidiaries, and bank branches and offices, which contribute to over 98% economic growth of the region.
“In Greater China, we have around 4,500 employees across 67 branches in 17 cities in mainland China, Hong Kong SAR and Macau SAR, as well as Taiwan, complemented by our powerful partnership with Bank of Ningbo.
“We are therefore confident that we will be able to deliver S$3bil (RM10.37bil) in incremental revenue by 2025 from our Asean-Greater China focus,” she said.
