From left: Jaya Grocer deputy chief executive officer Daniel Teng, Coles general manager for exports Will Mulholland and Australia Deputy High Commissioner to Malaysia Clare Gatehouse -LOW BOON TAT/THE STAR
PETALING JAYA: Australia’s leading retailer Coles Supermarkets has entered the Malaysian market, bringing in 200 products through an exclusive collaboration with Malaysian supermarket Jaya Grocer.
The deal allows Jaya Grocer to expand their Australian product offerings with over 1,000 products from Australian-based brands, including Coles, available at all 43 stores and for GrabMart delivery nationwide.
The well-known Australian home-grown supermarket chain is renowned for its diverse range of quality fresh ingredients and imported goods.
"Coles has been exporting high-quality Australian food for over 20 years to more than 30 countries.
"We think Malaysia is a great country and with Jaya Grocer and GrabMart supporting our brand, we hope growth will continue into the future," said Coles' general manager for exports Will Mulholland at a ceremony here, today.
He said Coles would broaden its offerings to include Australian dairy products and ice creams.
At the moment, most of its products are predominantly placed in the grocery aisle.
"We are here for the long term. Jaya Grocer's great offerings and presentation fit very well with our stores in Australia," said Mulholland.
Shoppers enjoy up to a 15 per cent off some of Coles's top-selling products such as Coles Rice Crackers Seaweed, Coles Chocolate Finger Biscuits, Coles Drinking Chocolate and Coles Hot Chocolate Sachets until July 9, 2023.
There will be more value deals and discounts every month via Jaya Grocer’s membership programme powered by Grab. Access to the membership programme is directly via the Grab mobile app. - Bernama
