Mah Weng Kwai
PETALING JAYA: The Advertising Standards Malaysia (ASA) recently announced the appointment of Datuk Mah Weng Kwai as its new chairman. He succeeds Azizul Kallahan who served the ASA for three years.
With his illustrious career as a practising lawyer to being an esteemed member of the judiciary as a judge at the Court of Appeal, Mah is widely sought after as an advisor and arbitrator. He is currently the chairman of the board of directors of the Securities Industry Dispute Resolution Centre, a company under the Securities Commission.ASA is Malaysia’s independent self-regulator of advertising across non-broadcast and non-networked mediums, printed newspaper and magazines, posters, direct mails, packaging, leaflets and brochures, cinema commercials, and billboards.
It ensures the adherence of self-regulation by applying the Malaysian Code of Advertising Practice and sets industry standards for legal, decent, honest, socially responsible and truthful advertisements.
The independent self-regulator’s role is to act to resolve difficulties between members of the industry, which arise over the code as well as to regulate advertisements whether as a result of complaints by members of the industry or members of the public.
ASA is set up under the auspices of and supported by its five constituent members: Association of Accredited Advertising Agents Malaysia, Malaysian Advertisers Association, Malaysian Newspaper Publishers Association, Malaysian Media Specialists Association and Outdoor Advertising Association of Malaysia.
