KUALA LUMPUR: Astro Malaysia Holdings Bhd will be undertaking a voluntary separation scheme (VSS), which it said will allow it to focus on its core business activities and improve its financial performance.
In a statement, the media and entertainment company said the industry is currently operating in an environment that is experiencing an unprecedented rate of disruption, which requires industry players to reinvent and adapt swiftly to remain profitable and relevant.
“In an increasingly borderless and digital world, competition is relentless, especially in a challenging economic landscape.
"Astro continues to be proactive to reinvigorate the Group to strengthen its position in the market and to adapt to a fast-changing business environment," said Astro Malaysia group CEO Euan Smith.
Astro said it is putting in place measures to ensure that customer experience will not be impacted by the exercise.
It has also put in place a transition programme to provide the right support to employees opting for the VSS, including coaching and skills upgrading training programmes.