Tune Talk Sdn Bhd CEO Ameen Amaendran
PETALING JAYA: Mobile virtual network operator Tune Talk Sdn Bhd is banking on specific strategies this year in a bid to capture a larger customer base.
Chief executive officer Ameen Amaendran said one of the strategies would be its focus on the underserved and traveller segments.
“At the core of the company’s strategy lies a resolute dedication to the lowest income group, the B50 segment, which forms the bedrock of our customer base.
“Their evolving needs and preferences drive our continuous product and service innovation,” he told StarBiz.
The government has reclassified the B40 segment as B50 to reflect the expansion of the country’s lowest-income group.
Currently, he said Tune Talk’s extensive and diverse customer base boasts over one million subscribers and continues to flourish.
He said its key customers include “content junkies”, “social butterflies”, “first jobbers”, students, travellers and those from the gig economy.
Content junkies are those who perpetually “consume” dull content in video games and movies.
A social butterfly describes someone who’s socially orientated, outgoing and often very charismatic and charming.
First jobbers are young people who have recently graduated from an academic institution and are in the process of starting a career.
“Our innovative products also extend to the traveller market, where we have established a strong presence for over a decade as we adapt to intricate demands and evolving expectations.”
Ameen said with Malaysia’s shift towards an endemic phase, he foresees a surge in air travel trends.
Positioned strategically, he said the company is poised to be a pivotal solution for both inbound and outbound travellers.
“Tune Talk’s traveller-centric products such as the Red, Black and Japan SIM Traveler Packs resonate with the discerning preferences of this dynamic market.
“Keep a watch in this space as we are gearing up to introduce a new product tailored for family-oriented travellers before year-end.
“This strategic approach underlines our commitment to catering to a diverse range of customers and markets, showcasing our adaptability, foresight and dedication to enhancing the customer experience,” he noted.
Tune Talk is primarily owned by Tune Group Sdn Bhd and CelcomDigi Bhd.
As part of the Tune Group, the company has the advantage of collaborating with its sister companies within Capital A Bhd
such as AirAsia, AirAsia Ride and Tune Protect Group Bhd in providing the desired products and substantial incentives.
Ameen said the company is also embracing innovation, aiming to digitally disrupt the market by introducing fresh loyalty benefits and discounts, tailored for those seeking value and ensuring competitiveness via unique offerings.
Innovation aside, he said Tune Talk’s team continuously seeks to improve and add features to the Tune Talk app, with the aim of providing the most seamless and convenient customer journey.
He said in terms of Tune Talk’s coverage, the company benefits from a robust coverage network, thanks to its partnership with CelcomDigi, which has the largest cellular coverage nationwide.
“Currently, we are in a pilot phase with a selected base to ensure system stability. As a mobile virtual network operator, we are working closely with our network provider to ensure the best experience for all our customers.
“Rest assured, Tune Talk will be joining the fray to provide value-for-money 5G offerings in the near future, with the support of CelcomDigi
“We have an estimated 16% of our customers who are currently on 5G devices and this figure is rapidly increasing,” Ameen added.
On another note, he said there are plans to continue to make inroads with its own #JomEnjoy loyalty programme that aims to excite subscribers with lifestyle propositions, comprising exclusive deals and benefits.
For instance, at the end of last year, Tune Talk subscribers stood to get more than RM100,000 worth of KFC meals when they purchased selected promotional plans.
“So, more to come from this segment,” said Ameen.
As for the travel segment, he said it continues to work closely with online travel agencies and platforms such as Klook, Traveloka and KKday to enhance the availability of its products such as Tune Talk’s inbound plans as well as Red and Black SIM Traveller Packs for inbound and regional travellers, respectively.
In addition, he said the company is expanding its app features to soon be able to link and access services from third-party apps such as e-hailing, household items purchase and food and parcel delivery.
