From Left: PayNet Board chairman Datuk Ahmad Hizzad Baharuddin, Hong Leong Bank head - personal financial services (business development & e-commerce) Albert Tho, Hong Leong Bank head - personal financial services (merchant acquiring) Enoch Chhabra and PayNet group CEO Farhan Ahmad.
KUALA LUMPUR: Hong Leong Bank Bhd
(HLB) has been named "Best e-Payments Bank" and "Best e-Payment Acquirer Bank" at the Malaysia e-Payments Excellence Awards (MEEA) 2023 from Payments Network Malaysia (PayNet).
The Bank has evolved and positioned digital banking solutions for businesses in daily, high volume consumer categories like pharmacies, convenience stores, supermarkets, petrol stations, and cashless parking facilities.
This has led to the Bank winning the “Best e-Payments Acquirer Bank” award, with the highest transaction volume and transaction growth of 86% from 2021-2022 through a comprehensive array of services.
HLB also secured the “Best e-Payments Bank” award after recording the highest growth in volume of digital transactions from 2021-2022, with a 24% increase in digital transactions sent and a 47% increase in digital transactions received.
HLB group managing director Kevin Lam said the bank has embraced a customer-centric approach in finding ways to make even the smallest daily financial transaction seamless, secure and simple for its customers.
“Through providing personalised digital solutions, we are able to support our MSME customers in their digital and cashless transformation, enabling them to provide e-payments based on their specific needs and preferences while at the same time, helping them implement digital banking infrastructures in their operations,” he said.
“One example of this is our HLB@Kampung initiative, which has transformed the tourist town of Sekinchan, Selangor into the first “Cashless Kampung'' together with PayNet.
“Through this program, we rolled out DuitNow QR Codes and All-In-One Payment Terminals to over 200 local businesses, helping them transform their operations and serve the growing demand for digital payments, especially from out-of-town tourists. This initiative is now being rolled out in more small towns across the country, ensuring we power up local business communities, no matter the size and location.”
