The successful take-up of Assana was driven by Tropicana Cenang’s strategic location - fully furnished units and resort-themed facilities.
KUALA LUMPUR: Tropicana Cenang is off to a strong start in Langkawi, with 90% take up rate in its first phase, Assana Serviced Suites, driven by its strategic location and the natural beauty of Langkawi.
Building on this success, Tropicana Corp Bhd
has launched Merissa Serviced Suites, which consists of a low-rise tower featuring 60 beachfront homes.
Tropicana Cenang enjoys direct access to the vibrant Pantai Cenang beachfront and a scintillating view of the Andaman Sea.
Tropicana executive director, marketing & sales and business development Ixora Ang said the strong response for Tropicana’s first signature development in Langkawi underscored its robust development DNA and market-driven approach.
“Our latest second phase, Merissa offers the best of both worlds -
strategic location, fully furnished with low-density seafront units that are suitable as holiday homes.
“Based on our market analysis and benchmarking with neighbouring upscale hotels, the average daily rate (ADR) per day hovers from RM360 to RM1,100 - depending on the size and standard of the hotel room,” she said, adding that Langkawi recorded the highest ADR in the country.
“With these observations, the property rental yield stands at an average 9%, making our Langkawi development a good investment decision in Malaysia,” Ang said.
Assana Serviced Suites comprises 831 signature homes in a 39-storey residential tower, with built-ups from 380 sq ft offering agile entry points for purchasers.
Merissa Serviced Suites offers higher built-ups from 1,066 sq ft to 1,303 sq ft, in duplex, intermediate and corner units with two and three- bedroom layouts.
Projected for completion in March 2026, both Assana and Merissa Serviced Suites benefit from the natural pull factors of Langkawi, such as its year-round tropical climate and status as a UNESCO Global Geopark
The 5.28-acre Tropicana Cenang integrated mixed development features proximity to Langkawi International Airport, the ZON Duty Free, Underwater World Langkawi and more.
