PETALING JAYA: The Malaysia External Trade Development Corp (Matrade) is now a naming rights partner for Queens Park Rangers (QPR) Football Club’s iconic Loftus Road Stadium in London.
Matrade said the three-year naming rights agreement is a highly valuable platform for raising its profile and visibility significantly in the United Kingdom.
“Combined with the United Kingdom’s proposed accession to the Comprehensive and Progressive Agreement for Trans-Pacific Partnership, Matrade will be utilising this valuable QPR stadium platform to further raise Malaysia’s profile as an open trading nation and expand trade,” it said in a statement.
According to Matrade, the three-year collaboration marked an innovative first for both Matrade and QPR, uniting sports and trade promotion in a fresh, exciting way.
“The full cost of the naming rights partnership, valued at £1.2mil, or £400,000 per year will be absorbed by QPR’s Malaysian co-owner, who is also a board member of Matrade, as part of his corporate social responsibility to Malaysia,” it said. — Bernama
