Yee Hui Tsin, CEO at TBWA Group Malaysia (pic), is co-organising chairperson of Kancils 2023 with Joyce Gan, partner and group client services director at Fishermen Integrated
PETALING JAYA: The Association of Accredited Advertising Agents of Malaysia (4As) has announced the 2023 edition of the Kancil Awards, Malaysia’s longest running and most prestigious advertising awards competition.
With the theme Make It For Malaysia, this year’s Kancils aims to showcase the best “made-in-Malaysia” creativity, and to set the benchmark for diversity, equity and inclusion (DEI) in the industry.
In a significant milestone for the awards, Kancils 2023 is being led by two women, co-organising chairpersons Yee Hui Tsin, CEO at TBWA Group Malaysia and Joyce Gan, partner and group client services director at Fishermen Integrated.
“Creativity is being called upon like never before. Having two women co-chair for the Kancils for the first time in 25 years is a creative act in itself, and it shows that the 4As is committed to DEI through these actions.
“It’s an absolute honour being co-organising chairpersons for the awards. Partnering with Joyce has been amazing – whilst we are from different agency make-up, our ‘gung-ho and just do’ hustle made it fun to bring the Kancils to life this year,” said Yee in a statement.
“We proudly acknowledge the incredible force that women have become in our industry. The ‘Mad Men’ era is far behind us. In a field where male dominance was once the norm, over 50% of my company is comprised of strong and talented women.
“Our workforce proudly represents the vibrant, dynamic and forward-thinking nature of our industry,” said Gan.
The Kancils 2023 is further reflective of inclusion by including all agency types and roles in the creative committees, looking beyond 4As members and inviting Malaysian creative leaders outside Malaysia to be part of the creative council.
This years’ Kancils creative council is also led by two co-chairpersons, Emir Shafri, chief creative officer of Publicis Groupe Malaysia, and Adam Miranda, co-founder and executive creative director of Fishermen Integrated.
The Kancils jury is led by jury chairperson and chief creative officer of Grey Malaysia and Singapore, Graham Drew, and comprised of a stellar line-up of other international jury heads.
