Grab-backed GXBank to expand reach via customised solutions

Lai says as improvements are made to the GXBank app, the company will be incorporating motivational initiatives to keep the savings practice going.

MALAYSIA’S first digital bank GX Bank Bhd (GXBank) is looking to disrupt the local banking industry with customised innovative solutions, tilting its focus towards the underserved community as well as small and medium enterprises (SMEs).

The bank, backed by Singapore ride-hailing unicorn Grab Holdings Inc, says among its immediate targets are to empower Malaysians to be financially resilient and support their financial goals, while growing on Grab’s legacy of economic inclusion.