Retail traders sinking billions into US ETFs


Popular bet: Screens display the composite stock price index in a bank in Seoul. Investing in leveraged ETFs in the United States is seen as a way to climb the social ladder in South Korea where there is little class mobility. — AP

SEOUL: Leveraged exchange-traded funds (ETFs) are so popular among South Korean retail investors that they own more than 20% of some of the most high-profile ones listed in the United States.

Among their favourites, they hold no less than 35% of an ETF that offers a 1.5 times magnified bet on Elon Musk’s Tesla Inc, and 28% of another that provides a three-times wager on FAANG (Meta – formerly Facebook, Amazon, Apple, Netflix and Alphabet – formerly Google) and other tech shares, based on data compiled by Bloomberg.

Not far behind those is their stake in a three-times leveraged ETF that tracks US-listed chip stocks. That fund, known among local investors by its trading code SOXL, has surged by almost 140% this year.

“So many people buy SOXL here that some buy it without even knowing that it’s three times leverage,” said Park Eun-hye, a 35-year-old employee at a semiconductor firm in the city of Hwaesong near Seoul.

It’s hard to find people here who aren’t buying the ETF, she said.

Individual South Korean investors have ploughed US$2.3bil into the largest US-listed leveraged and inverse ETFs this year, almost triple the amount in a similar number of funds in 2022, according to data from the South Korean Securities Depository compiled by Bloomberg.

Their willingness to take on such volatile positions has been put down to reasons such as an insufficient pension system, high living costs and a general penchant for risky investments.

With returns and losses commonly magnified by either two or three times through the use of derivatives, these products offer investors the promise of generous returns from a small initial outlay.

An inverse ETF rises when the underlying index or security drops, and vice versa.

“Straight vanilla is boring. They want two or three times leverage, at least in certain sectors,” said Rebecca Sin, an equity strategist at Bloomberg Intelligence in Hong Kong.

ETFs have surged in popularity in South Korea thanks to the wide range on offer and also due to social media, where influencers tout the virtues of investing in such products, she said.

“South Korean investors spend more than 30% of their total foreign ETF investments on leveraged products, and they are super important to some leveraged single-stock ETFs,” Sin said.

Individual South Korean investors are well known for their risk-loving behaviour.

Only a few years ago, the country was known as ground-zero for global crypto mania, with bitcoin trading at a so-called “kimchi premium” of more than 20% over the prevailing global price.

They’ve also developed an appetite for leveraged financial products such as structured notes, and debt-like products with built-in derivatives.

Father-of-two Lim DongSeob said he started buying leveraged ETFs because he was seeking higher returns from a small initial outlay with the ultimate aim of spending more time with his family.

“Regular ETFs are great investment products too, but leveraged ETFs seemed more suitable for my situation as my seed money was small,” he said.

“I’m still young and my children are little, so this seemed to be the golden time for investment, and that’s why I can continue to be aggressive.”

Lim said 80% of his stock investment is currently in SOXL, whose official name is the Direxion Daily Semiconductors Bull 3x Shares. “Investing in leveraged ETFs in the United States might be a way to climb the social ladder in South Korea where there is very little class mobility,” he said.

SOXL has delivered a wild ride. The stellar gains of about 140% this year came after it tumbled 86% in 2022. Even after its rebound, it’s still 70% below its record-high close of December 2021. — Bloomberg

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