Johnny Mun
PETALING JAYA: Brands vying for the much anticipated Putra Brand Awards and the Aria Brand Awards 2023 will soon know which brands have outshined and attracted consumers’ preference.
Also known as the People’s Choice Awards or “money cannot buy” awards, the presentation ceremony will be held at the Imperial Ballroom, One World Hotel, Petaling Jaya.
The Putra Aria Awards would be held on Jan 18, 2024, while the Putra Awards would be on Jan 19 next year.
Speaking with StarBiz, Putra Brand Awards 2023 organising chairman Datuk Johnny Mun (pic) said the research for both awards have been concluded and the winners have been endorsed by the board of governors on Nov 27.
The board is represented by the Malaysia External Trade Development Corp (Matrade) senior director and heads of the country’s leading media groups.
It consists of the chief executive officer of Matrade, honorary life president of the Association of Accredited Advertising Agents Malaysia (4As) and heads of various media groups, as well as advertiser associations.
“For the Putra Aria Awards, there are over 150 winners and for the Putra Brand Awards, there are more than 160 winners.
“Though we expect 8,000 respondents for a robust research across over 60 digital platforms in most major media companies, we got an amazing response of over 11,000 respondents.
“This makes the Putra Brand Awards the most robust research in South-East Asia, if not Asia.
“This year we see the emergence of some new brands as top winners in both awards.
“Marketers and brand owners therefore should book their tables now to avoid disappointment as they are being quickly taken up,” said Mun, who is also 4As senior adviser.
Ipsos Malaysia, a reputable consultancy with over 100 offices in 90 countries worldwide, remains the official research partner responsible for the research survey findings for the awards.
Measured by a robust consumer research methodology, consumers’ responses are captured directly by Ipsos, which is one of the global leaders in market research.
The theme for the Putra Brand Awards 2023 and its offshoot, the Aria Brand Awards 2023, is “Transform”.
As the theme suggests, brands and businesses need to move out of their comfort zones to further distinguish themselves from the competition and more importantly, continue to stay relevant and endear themselves to consumers.
Mun reiterated that the 4As, as the organisers of the award show, is planning for a symposium where perennial platinum award winners would share thoughts, directions and formula for their success.
The highlight for the Putra Brand Awards show would be the four special awards similar to last year.
They are the Putra Most Enterprising Brand of the Year, Putra Malaysian Marketer of the Year, Putra Brand Personality Award and Putra Brand of the Year.
There would also be the Putra Hall of Fame award, an accolade introduced in 2019 for brands that have won their respective categories for over 10 successive years.
The Putra Most Enterprising Brand of the Year award reflects outstanding achievements in developing a brand that has made strong inroads into the international market via product or service innovation; is committed to comprehensive marketing and communications programmes and demonstrates a strong corporate social responsibility (CSR) commitment.
The Putra Brand Personality Award celebrates an outstanding individual with creativity, perseverance and persuasion that have made significant contributions to nation building.
The Putra Malaysian Marketer of the Year accolade recognises a company, team or individual exhibiting overall excellence in marketing, innovation and creativity in brand building, while challenging conventional strategies in the product sector.
Lastly, the Putra Brand of the Year award is presented to the brand that best exemplifies continuous product innovation, commitment to brand building via communication and exhibits a strong sense of CSR.
The Putra Brand Awards, first launched in 2010, is organised by the 4As in collaboration with Star Media Group Bhd
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The event is supported by the Malaysian Advertisers Association, Media Specialists Association and Malaysian Digital Association and is endorsed as Brand Champion Partner by Matrade.
The Star is the official news partner of the Putra Brand Awards.
