Retailers seek new ways to reach Chinese shoppers

Unofficial trade: Chinese shoppers stand with shopping bags on a sidewalk in New York. Overseas travel in China has not rebounded to levels seen before the pandemic. — Reuters

The pandemic-era drop in overseas travel by Chinese tourists and students has been a boon for Gen-Z focused online shopping platform Dewu.

The platform, where users once mainly bought and sold trendy sneakers to each other, has morphed into a marketplace for retailers of all sorts of branded and luxury goods.