‘As an integrated provider of connectivity and digital services through Maxis Business, we provide a single touchpoint for MSMEs to get the assistance needed to embark on their digitalisation journey,’ says Maxis chief enterprise business officer Prateek Pashine.
Maxis chief enterprise business officer Prateek Pashine on advancing MSME digitalisation in Malaysia.
DIGITAL technology is now more accessible than ever, offering opportunities for businesses of all sizes to improve their efficiency and expand their reach.
However, unlike larger companies, smaller businesses lack the time, funds, and capabilities to assess their technological needs and begin their digitalisation journey.
The challenge for businesses is also finding a trusted partner who can address all their connectivity, technology, and digitalisation needs. This includes curating suitable solutions, simplifying businesses’ understanding of digital adoption, and offering flexible payment solutions.
As a homegrown integrated connectivity and digital services provider serving Malaysians for 28 years, Maxis is the right partner to guide MSMEs in making the best-informed decisions possible when selecting solutions.
Maxis aims to make the digitalisation process smoother and simpler so businesses can focus their time and resources on their core business activities, ensuring businesses can always be ahead.
How has Malaysian digital adoption evolved over the years?
Malaysian MSMEs have made significant progress in shifting towards digital adoption. However, while MSMEs have incorporated smart devices into their day-to-day operations, many have yet to digitalise their backend processes.
While the pandemic accelerated digital adoption among businesses, the current post-pandemic economic landscape will determine the long-term viability and sustainability of many MSMEs. Given this challenging operating environment, MSMEs must continue to digitalise to improve competitiveness – either by enhancing productivity, expanding reach, or both.
Despite the array of available technologies and solutions, small business owners who often juggle multiple roles lack time to address their needs and determine the right course of action.
To advance MSME digitalisation in Malaysia, there is a crucial need for solution providers to step in and become the go-to partner offering comprehensive services – allowing businesses to focus on their core operations while they handle the technology.
When there is a single stop for solving businesses digital needs, we will see a lot more adoption among MSMEs.
How has Maxis Business simplified digital adoption?
As an integrated provider of connectivity and digital services through Maxis Business, we provide a single touchpoint for MSMEs to get the assistance needed to embark on their digitalisation journey.
We cater to businesses of all sizes, offering solutions ranging from essential connectivity services to tailored backend solutions.
For example, we collaborate with businesses to maximise their digital presence both in-store and online and can deliver end-to-end solutions from payment to fleet management.
Over the past two years, Maxis Business has supported over 25,000 MSMEs with access to funding through the government’s grant assistance.
As a digital services provider, Maxis has enabled over 120,000 customers with various digital services such as fibre services, voice services, cloud point-of-sale, and digital marketing capabilities.
Our recommended solutions for customers are always driven by the business challenge they want to solve.
Digitalisation can be tricky, so our dedicated Maxis Help Squad supports them at every stage – from curating the right solutions and navigating payments to setting up technology on-site and guiding employees in its use. MSMEs can reach out to us via the Maxis Business website or by visiting Maxis centres for a free consultation on their grant eligibility and application guidance.
Additionally, Maxis encourages digital adoption among micro-entrepreneurs in the B40 community through our eKelas Usahawan programme by providing free digital marketing workshops. We have trained over 5,000 local entrepreneurs since 2021.
We also collaborate with state governments to develop digital ecosystems that foster socio-economic impact for local communities and MSMEs across the country.
For instance, we have partnered with Digital Penang and Digital Perlis to support the state’s ambition to accelerate digitalisation among micro and small SME as key economy drivers.
How do you foresee the future of MSME digitalisation in Malaysia?
With the advancement of technology, more MSMEs will embrace digital tools to keep up with current marketing trends.
Considering almost 50% of Malaysians made online purchases last year, businesses should focus more on their marketing strategies to improve revenue, brand recognition, and audience reach.
However, before investing in connectivity and technology, MSMEs must assess their current and future needs, identify areas that require improvement, and prioritise investments in critical areas based on business priorities.
It is always crucial to ensure cybersecurity measures are in place to safeguard sensitive data and protect against potential threats.
In addition, increased accessibility to resources, training, and affordable technologies through the everything-as-a-service model will continue to break down barriers and empower more MSME in their digital adoption journey.
To know more about Maxis Business, go to www.business.maxis.com.my/en/campaign/gdpm
