PETALING JAYA: UEM Sunrise Bhd
is cautiously optimistic about the demand for property this year, underpinned by the continued demand to service the mid-range customer market as well as greater demand for residential products in the Klang Valley.
UEM Sunrise chief executive officer Sufian Abdullah said the property developer was aware and cautious of the challenges and didn’t expect a full rebound towards the pre-pandemic level.
“We are still positive and have been cognisant of the overall property market demand but not being over-excited.
“This is as we are just being aware of the challenges and trying to navigate around it while being cautious on the possible shortcomings,” he told the media after the launch of upgraded mobile app, hUb Prop, in Kuala Lumpur yesterday, Bernama reported.
While being cautious of the global challenges, he noted that the company was also involved in the transformation programme that involved the type and range of products to be launched with longer-term projection that would be announced soon.
“Some of the numbers are being refined at the moment and we are also waiting for the fourth-quarter results before we can share it,” he explained.
To date, UEM Sunrise has a total land bank of approximately 3,237.49 ha.
“For this year, we are planning to selectively target on land bank that would allow us to facilitate our expansion in the Klang Valley,” he said.
On the hUb Prop app, Sufian said the mobile app served as a self-service channel for users to obtain selected services and information about UEM Sunrise, while offering a wide range of services designed to enhance the home-buying journey as well as access to rewards through the UEM Sunrise customer loyalty programme, Trésor.
