PETALING JAYA: Shopee, the leading eCommerce platform in South-East Asia and Taiwan, has demonstrated Malaysia’s inclusive digital economy by concluding 2023 with over one million Malaysians registered to stream on Shopee Live and over 450,000 new homegrown sellers, influencers and affiliates in its ecosystem nationwide.
Shopee Live is a livestream platform on Shopee app that lets a person watch product-related content and interact directly with sellers.
The impact on economic empowerment is clear: In 2023, 80,000 sellers boosted earnings by 25% year-on-year, while affiliate orders grew 420% and livestream orders grew 500% respectively.
Kenneth Soh, head of marketing at Shopee Malaysia, said: “While our DNA is digital and we bring the conveniences of virtual commerce, our local sellers, influencers and affiliates are real people building real communities on the ground.
“Not only are we direct to the community, but we are also highly passionate when it comes to using technology to help the underserved.
“Malaysians who shop with us have direct relationships with our sellers on Seller Chat, Shopee Live and greet SPX couriers at the door,” he said.
Seller Chat is a feature that allows one to provide pre and post-sale support to buyers. SPX is Shopee’s own logistics fleet to provide reliable pick-up and delivery services to customers.
“Local brands and sellers align with our platform because our Shopee Guarantee, Shopee Mall and 360 Marketing Solutions will enable them to show how their values align with our customers and are a force for social good,” he added.In 2023, Malaysians engaged with local influencers 3.5 billion times on Shopee Live and the platform recorded one million local streamers registered since its inception in 2019.
By investing in high quality studio production and key opinion leader livestream services, increasing livestream touchpoints across the user journey and offering in-stream tools to optimise livestreams for conversions, Shopee Live has become a key channel for discovery of locally made products.Over the last 12 months, livestream orders surged by an impressive 500% compared with the previous year.
The adoption of Shopee Live by new local sellers saw a remarkable 10-fold increase in sales and 16-fold surge in orders compared with the previous year.
Over 89,000 new affiliates onboarded to drive traffic to local sellers on Shopee Live.
For sellers who realised over RM500,000 in sales this year, livestream orders represented up to 40% of total platform orders.
Furthermore, over 60,000 small and medium enterprise (SME) sellers are benefiting from the eCommerce platform’s strategic collaborations with ministries and government agencies, including the Malaysian Communication and Multimedia Commission, the Rural Development Ministry and the Domestic Trade and Cost of Living Ministry.
Among others, Shopee has fully implemented the sales tax on imported low-value goods, serving as a catalyst for domestic micro and SME growth, reflecting a shared commitment to strengthening the local business landscape through proactive collaboration and alignment with regulatory measures.
As one of the largest free digital literacy resources in the country, Shopee University has become a powerhouse for local entrepreneurs, equipping them with the skills and knowledge to thrive in the competitive mobile marketplace.
Shopee is a subsidiary of Sea Ltd, which is listed on the New York Stock Exchange and is one of the leading global consumer internet companies.
Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.
