A Lululemon store at the Polaris Fashion Place mall on Black Friday in Columbus, Ohio, US, on Friday, Nov. 24, 2023. Photographer: Matthew Hatcher/Bloomberg
Beijing: Lululemon Athletica Inc launched its first sneakers for men – running and casual – as part of its efforts to boost its men’s business, marking this as the company’s first time to outfit both men and women in athletic gear from head to toe.
What has now been added to the company’s popular ABC pants for men of all walks of life is its latest innovations in men’s casual sneaker – cityverse – and the running shoe – the beyondfeel and beyondfeel trail.
The efforts to boost its men’s business for the company, which started by making activewear for women, shows the company’s efforts to enhance its diversity of business portfolios. The company has vowed to double its men’s business by 2026.
Calvin McDonald, chief executive of Lululemon, said the company’s fiscal 2023 third quarter earnings reminded them that “building awareness and consideration remains top of mind for us, and we see ample opportunity to increase the media and brand building commitment to the men’s business”. — China Daily/ANN
