Oh Sok Peng, founder of Refiller Mobile, with her zero-waste store on wheels at Hong Leong Bank’s Sustainability Bazaar 2023
KUALA LUMPUR: Hong Leong Bank (HLB) is collaborating with Refiller Mobile to encourage Malaysians to embrace a zero-waste lifestyle.
Refiller Mobile becomes the 7th social enterprise on board HLB Jumpstart, the bank’s entrepreneurship-focused CSR platform dedicated to supporting social enterprises on their missions to uplift communities and contribute positively to society.
Founded by Oh Sok Peng, a former media producer, Refiller Mobile is Malaysia’s first zero-waste store on wheels. Her van, refurbished to carry various eco-friendly products, allows customers to conveniently stock up on essential household items right at their doorstep, reducing non-recyclable container waste.
Through HLB Jumpstart, the bank will facilitate the digitalisation of Refiller Mobile’s business operations and provide guidance on social media strategies to expand brand visibility and customer reach, HLB said in a statement.
HLB will also provide digital banking and payment solutions such as DuitNow QR codes and All-In-One payment terminals to enable seamless cashless payments
“At HLB, we approach ESG commitments and community investment in many different ways, one of which is by actively supporting social enterprises and aspiring entrepreneurs who are making a difference in their communities through creating social impact. Through HLB Jumpstart, we look to support entrepreneurs and socially-driven businesses through digitalisation and industry-level guidance, helping them build a financially-stable business and amplifying the positive impact they have in their communities.
"We see our partnership with Refiller Mobile as a win-win situation for both parties, encouraging the adoption of a zero-waste lifestyle amongst Malaysians whilst helping to grow a small, local business with a noble cause. With this, we hope to expand our ESG portfolio and capabilities even further, enabling a truly holistic adoption of sustainability practices in all layers of operations, in our commitment to being Here For The Long Term,” chief marketing and communication officer Zalman Zainal said.
