SunPower CEO’s vision of 3,200% sector growth foiled by high rates


Following a 75% plunge in shares over the past year, Faricy’s predecessor returned as executive chair this week to help steer SunPower through the turmoil. — Bloomberg

NEW YORK: After taking the reins at SunPower Corp less than three years ago, Peter Faricy made an audacious claim.

The US rooftop solar industry had room to grow by more than 3,200%, he said, leaving companies like his primed to reap the rewards.

It hasn’t quite worked out that way. The company, which primarily sells rooftop systems, fired workers to cut costs and had to raise US$200mil to ease a cash crunch.

Following a 75% plunge in shares over the past year, Faricy’s predecessor returned as executive chair this week to help steer SunPower through the turmoil.

SunPower’s struggles reflect, in part, the wider industry’s woes. California – the state with the biggest solar market – has slashed payments to homes, schools and businesses that sell excess power from their panels back to the grid.

The state’s decision left the solar industry reeling, triggering bankruptcies and forcing installers to slash jobs.

About two-thirds of home solar installers in California, where SunPower is based, are struggling to generate enough sales to operate their businesses.

High interest rates, meanwhile, have made it more expensive for people to borrow to install rooftop solar.

“If not for high interest rates, this industry would be booming like never before,” said Pavel Molchanov, an analyst with Raymond James. “That’s the crux of the matter.”

SunPower’s travails are the latest evidence that the road to a greener grid will be bumpy.

US clean energy stocks lost US$30bil in value over six months in 2023, a year after President Joe Biden’s landmark climate law promised billions of dollars for the transition. Soaring costs have thwarted a slew of offshore-wind projects.

While the shift to renewables hasn’t been derailed, it’s unclear whether it will be fast enough to prevent the worst effects of global warming.

A SunPower spokeswoman declined to comment. — Bloomberg

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