PETALING JAYA: Sime Darby Auto Connexion-Ford (SDAC-Ford), the sole distributor of Ford vehicles in Malaysia, saw record-high sales with 8,858 units of the Ford Ranger and Ford Everest sold in 2023.
In a statement, the group said that the sales performance reflected Malaysian consumers’ growing trust and preference for Ford vehicles’ exceptional performance, advanced technology and superior quality.
“Since its launch, the Next-Gen Ford Ranger has gained great acceptance and popularity within the Malaysian market due to its outstanding performance and quality.”
It said a key contributing factor to the company’s success is SDAC-Ford’s steady expansion of its dealership network to raise the bar in the Ford service experience.
Last year, it broke ground on the latest RM12mil Ford Signature dealership in Penang strategically located on Jalan Baru in Seberang Prai.
“The state-of-the-art facility spans 46,000 sq ft, showcasing a cutting-edge Ford 3S centre that follows the latest Ford Signature Corporate Identity and features 16 service bays and four vehicle display areas.
“The centre will be fully operational by the end of the second quarter of 2024.”
Recognising Sabah as the third-largest pick-up market in the country, the company launched two key dealerships in the state.
These were the opening of the largest Ford dealership in Sabah, Ford Kota Kinabalu (Inanam), Boston Auto Dealership and Ford Kota Kinabalu (Penampang), Rightpower Corp.
Continuing its strategic expansion, SDAC-Ford has also officially opened Ford Kota Samarahan, Jimisar Aruna dealership in October 2023, located in the UniVista Commercial Centre, Jalan UniVista Off Jalan Express Way in Kuching, Sarawak. “Its proximity to a major expressway ensures that customers from various parts of the city and surrounding areas can easily access the dealership, while its placement within a bustling commercial centre promises substantial foot traffic.
“These openings have solidified the brand’s footprint in Sabah and Sarawak, bringing a total of nine Ford dealerships across the area and 38 dealerships nationwide,” said the company.
